A focused, two-channel growth strategy — high-performance Meta Ads and compounding SEO — built to take Helix Research from $40k to $100k MRR within 8–12 months.
Helix Research has strong product-market fit and a proven offer. The gap between $40k and $100k MRR is not a product problem — it is a distribution problem. Below the Board Agency closes that gap through two compounding channels: paid acquisition via Meta Ads and organic authority via SEO. Both run in parallel. Both are built for long-term compounding returns, not short-term spikes.
Our team has developed a proprietary method for running Meta Ads that drives traffic directly to your website — including the ability to bypass Facebook's ad review algorithm. This allows us to be significantly more direct in ad copy and creatives, and to control exactly what content exists on the destination page that Meta sees.
For anything considered grey market, we set up multiple Meta ad accounts, install advanced 3rd-party server-side tracking, and deploy a traffic filter. The result: campaigns that stay live, convert, and scale.
| Software set up | $2,000+/mo |
| Ads manager | $5,000–$7,000/mo |
| Graphic designer | $1,500–$4,000/mo |
| Tech support | $1,500–$2,000/mo |
| Total replacement value | $10,000+/mo |
The $3,000/mo retainer delivers everything you'd otherwise hire four separate vendors to provide — at a fraction of the cost.
Our Meta Ads process is not the same as a typical campaign. We set up various tools and software to run ads for anything considered grey market. We rent ad accounts and cycle through them if any account bans occur — using the highest quality tools and software available to avoid account bans. In the face of an account ban, we have another account ready to go with all content replaced within 24 hours.
In addition to the technical infrastructure, we can be significantly more direct in our ad copy and creatives — because we control what content Facebook sees on the destination page. This means better creative performance, higher CTR, and lower CPM.
We execute fast, test continuously, and optimize relentlessly. Your campaigns are live within days, not months.
The following is a sample of real client performance from past campaigns.
There is significant opportunity to enhance Helix Research's SEO and build a healthy organic traffic stream. We recommend strategic content build-out, backlink building, and a full onsite audit to find avenues for optimization. SEO run in tandem with Meta Ads has traditionally yielded the most desirable results — paid acquisition drives immediate revenue while organic authority compounds over time.
| Component | Kickstarter Package |
|---|---|
| Cost | $5,000 USD / month / site |
| SEO Strategy | Initial keyword research + competitive audit SEO Content Roadmap (updated quarterly) |
| Content Creation | 10,000 words / month |
| On-Page + Technical SEO | Up to 5 URLs manually optimized / month One audit per quarter 5–8 hours of technical work per month |
| Backlinks | 50 high DR backlinks per month |
| Reporting | Monthly SEO report One 60-min strategy call per month |
A phased approach that builds compounding momentum across both channels simultaneously.
Onboarding, account setup, tracking installation, traffic filter deployment, initial creative production, and campaign launch. SEO audit begins in parallel — keyword research, competitive analysis, and content roadmap delivered.
Continuous creative testing across multiple ad sets. Audience refinement using custom and lookalike audiences built from Helix Research's existing customer data. First SEO content published; initial backlinks secured.
Winning ad sets scaled. Ad spend increased as ROAS stabilizes. SEO content begins ranking; organic traffic starts contributing to pipeline. Monthly reporting tracks both channels against MRR targets.
Paid and organic channels working in tandem. SEO authority compounds month-over-month. Meta Ads optimized to peak efficiency. Target: $100k MRR achieved through combined channel attribution.
The strategy is clear. The execution is proven. The only variable is when you want to start. Book a strategy call and we will have campaigns live within days.
Book a Strategy Call